Overwhelmed by the Complexity of Marketing? This May Help

3 Things To Have In Your Influencer Marketing There are numerous people who think that influencer marketing is relatively a new marketing concept. If you can work with the right people engaged and make them talk about your brand and products, you can expand your customer portfolio while increasing your sales revenue. This is basically the concept of influencer marketing, it just that not many are really used to this until when social media become so popular. When making announcements regarding marketing, there is no need for companies to make use of a megaphone. It is because of the reason that social media marketing has now absorbed the tried and tested method of word of mouth marketing and furthering it by making it immediate and international at the same time. Being able to build relationship with online influencers can create a powerful impact by using various social media platforms such as Google+, Pinterest, Twitter, Facebook and so on. It is true that influencer marketing can give businesses the chance to tap into trusted consumer network but the real question here is, how a business can make the best of their returns on their investment on influencer marketing.
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Number 1. Find influencers inside and outside your sphere – as a basic example, it is essential for marketers at furniture manufacturing firm to check out a few fashion blogs, DIY blogs, interior design blogs and even some construction blogs to find discussion overlaps. Still, you need the big fish in the sea but also, you must have the up and coming audience that have to be the first to pioneer a topic or idea.
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If possible, avoid targeting those with massive networks instead, focus on the ones with smaller networks as they tend to have bigger influence on their audience. Number 2. Reward your influencers – everyone wants to have the red carpet treatment and this is not different. This is a kind of strategy to reward and recognize strong players that’s in your social media circles. Perhaps, they get the first shot of a new product offering or exclusive new content. You can give them a free demo of your service or product. Also you might want to know their feedback regarding new products before they’re rolled out nationally. You can also have your influencer to re-tweet, repost and like products and posts for bigger and wider social media blitz. Number 3. Make it personal – when doing influencer marketing campaigns, there should be a personal connection between you and the influencer. Having said that, an engagement with them in their world or on their terms and not make it all about your brand and product is smart, giving special mentions about them is also appreciated.